Fast-food is one of the familiar trends Vietnam has adapted. Not only for its conveniences for young generation but also for the needs of foreigners who are living and working in Vietnam.

With the economic expansion and integration, various well-known brands have established. Perceiving the current business trends and demands, from 2010 Imex Pan Pacific Group (IPPG) has expanded their franchise business and brought Burger King, Domino’s Pizza, Popeyes to Vietnam.

Domino’s Pizza

Founded in the USA on 1960, until now Domino’s Pizza is “Pizza delivery”, with more than 10.000 stores in 72 countries. There are 1 million pizzas served every day. Domino’s Pizza officially entered Vietnam from November, 2010, marked a new step of fast-food market.

IPPG Vice President – Mr. Phillip Nguyen excitedly welcomed the first baked pizza at the new store in District 12

Domino’s Pizza currently has 42 stores national, guaranteed for fast delivery when customers order online, arrive in 30 minutes with crispy and delicious pizzas to satisfy the hard-to-please customers.

Popeyes

With over 40 years, Popeyes Louisiana Kitchen is always in the top of franchise fast-food brands worldwide until now. The signature crispiness and spiciness of chicken from Louisiana and Cajun fries on the fast-food market with an expanded menu of squids, shrimps, fish, Popeyes Louisiana Kitchen sucessfully fulfilled the Vietnamese preferences on rich, delectable taste.

Popeyes store in Ho Chi Minh City

In 2013, IPPG officially brought Popeyes to Vietnam located on Nguyen Duc Canh Street, District 7. After 6 years, Popeyes Louisiana Kitchen with of IPPG with 19 stores constantly changed menus of Western taste has conquered the Vietnamese market. When other competitors have paused, IPPG with an open-minded, innovative in franchise business have made Popeyes become a stable fried-chicken restaurant favorite of young generation.

Burger King

Founded in Florida, USA 1954, Burger King known for their flame-grilling, to have a flavorful taste to the patties. Burger King quickly gained reputation and became a worldwide-known fast food brand with 12.500 stores, and the second largest fast-food franchise in the world.

Burger King serves the best burgers with flame-grilling beefs, 100% from Australia and the signature sauces. Not to mention, the famously “Whopper” with unique tastes.

The renowned Burger King store and Burger Whopper are loved by the public

Burger King officially entered Vietnam in 2012, through Canh Dieu Xanh (BKV) – one of the subsidiaries of IPPG with a total of 9 stores. Development strategy of Burger King Vietnam does not determine on only modern restaurants but also focus on branding at strategic locations. With proper long-term strategies from both sides, along with powerful resources and a keen business capability have won over and met the Vietnamese customers’ demand within the fast food market throughout this time.

Currently, IPPG is one of the leading multi-industry corporations, an exclusive retailer and distributor of over 100 top-world brands, an investor of luxury shopping malls and an owner of over 1,000 high-end retail stores. Also, IPPG one of the investors of Cam Ranh International Terminal and duty-free stores at major airports all over Vietnam. Every year, IPPG pays 1,950 billion VND to national budget for tax and creates 25,000 jobs.