Armani Exchange or A/X first came out to public in 1991. The brand belongs to Giorgio Armani S.p.A from Italia, founded by Giorgio Armani and is targeted as the more accessible Armani brand, for young buyers with simple lifestyle & applicable designs like T-shirts, jeans, polos and sport coats. A/X is never for showing off but focusing on manners, especially on Italian modern liferstyle.
Understanding young generation's need, A/X brings unconventional features to their classic designs in order to help elevate chic, sexiness and modernity of those who wear A/X. That's spirit inspired by street-chic culture and dance music.