Just Cavalli was launched in 1998 by designer Roberto Cavalli. Compared to the main brand is Roberto Cavalli, Just Cavalli is a more popular product line at an affordable price, targeting middle-income customers. The brand loyal to the characteristic sexy style. This has created a unique mark for Just Cavalli. Currently, Just Cavalli specializes in providing men's and women's apparel, accessories, sunglasses, watches, perfumes, underwear and swimwear.