Since its inception in 2011, Keepsake the Label has provided a directional take on traditional forms of evening wear. The brand has developed from alternative party wear into luxury, sophisticated occasion wear. The introduction of a range of intimates further complements the brand’s position as a leader in luxury and indulgence – offering the Keepsake girl a complete experience when she wears the label. Keepsake is now stocked in respected retailers globally, including Bloomingdales, Nordstrom, Revolve Clothing and David Jones, as well as a favourite amongst formalwear boutiques. Keepsake’s high-end appeal has found a following amongst celebrities and style icons, with Reese Witherspoon, Kendall Jenner, Carrie Bickmore, Cara Delevingne and Suzy Woo among its high profile supporters.