About brand

Founded in 2007 by Marcia Kilgore, FitFlop is a footwear brand from the United Kingdom with a mission to create shoes that could not only look good but also feel great, especially after hours of wearing.

As the slogan about “Made for living in”, FitFlop is about pairs of shoes that empower everyone to live an active and fulfilled life. Supporting you from the ground up with the perfect combination of biomechanics, comfort and fashion.

Brand spirit

  • Comfort

  • Fashion

Store locator