About brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations.
Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.