Since its establishment in 2010, C/MEO COLLECTIVE has endeavoured to build its own unique aesthetic through its inspired use of directional prints, premium fabrics and bold silhouettes. Each of C/MEO's eleven yearly collections hinges from a central theme, which inspires the fundamental prints, shapes and fabric. Therefore, each C/MEO range can be seen as a capsule collection, where one range can stand independently from the other. Together, they form a formidable collage of wearable innovation. In this respect, C/MEO garments can be considered innovative, as the process behind their creation runs deeper than just clean lines and following trends. The inventive sensibilities within the designs have seen C/MEO COLLECTIVE grow popular with a range of style influencers and celebrities, including Solange Knowles, Jennifer Lopez, Vanessa Hudgens, Jamie Chung, Kourntey Kardashian, Gigi Hadid, Kylie Jenner and Emma Roberts. A C/MEO girl can find her own interpretation of the garments, which is an empowering motive for the design team to reach new heights and take risks.