About brand
Founded in 1972 by Stephen Marks, French Connection set out to create well-designed fashionable clothing with a quirky spin on design, priding itself on quality and affordable prices that appealed to a broad market. French Connection now offers a fashion-forward clothing range Having established a strong core clothing business, through unique design and a true sense of style the company has, over recent years expanded its portfolio into exciting new areas including men's and women's toiletries, sunglasses and opticals, watches and shoes. Driven by innovation and change, the brands strength lies in balancing new and exciting ideas with the basic promise of quality and affordability, established when the company was founded. Throughout this expansion and diversification the principles have remained the same; design-led products presented in a unique and innovative way.
Brand spirit
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Bold
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Witty
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Intelligent