About brand

Cartier was founded in Paris in 1847 by master jeweler Louis-François Cartier. The company took off when his son Alfred joined the business while his grandson Louis, Pierre and Jacques established the brand name worldwide. Cartier has a long history of sales to royalty and celebrities. Kate Middleton, the Duchess of Cambridge, has been seen wearing the Cartier Ballon Bleu timepiece. King Edward VII of England referred to Cartier as "the jeweller of kings and the king of jewellers." For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904. Similar warrants soon followed from the courts of Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt, Albania, Monaco, and the House of Orleans. 

Today, the Maison is renowned worldwide for its high jewelry creations and watches, perfumes and prestige accessories - symbols of craftsmanship and elegance, quality and excellence. Cartier looks beyond the fleeting fashions of the day, forging a style out of its extraordinary history, travels and encounters with exceptional personalities. From the Love to Juste un Clou bracelet, the Santos de Cartier to the Tank watches, the Panther ring; Cartier is the reference for its design and savoir-faire and has been recognized as an invaluable pioneer for its creations, icons of rarity, style and craftsmanship.


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