About brand

GAP was established in 1969 by Doris & Don Fisher. American Optimism is our attitude. Casual style is our aesthetic. Clean and confident, comfortable and accessible, classic and modern. It’s the quintessential expression of Gap brought to life through iconic clothing. Our collections are a modern interpretation of our denim roots and signature pieces that are a staple for every wardrobe. Gap embraces a youthful, infectious spirit and the freedom to express individual style.

Brand spirit

  • Youthful

  • Free & Comfortable

  • Classic & Modern

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