About brand

Moschino debuts “M05CH1N0 JEANS,” a new line of women’s ready-to-wear and accessories inspired by denim culture, history, and heritage. The first collection was Pre-Fall 2023. The line is a reinterpretation of the 1986 MOSCHINO JEANS line by the House founder, Franco Moschino and will capture the classic spirit of jean culture and history with defining denim characteristics utilizing current methods of design and production. The collection pays tribute to the archetypical brand values: tongue-in-cheek irony and cultural symbols as artistic commentary. It will feature stone washed, sanforized, patchwork, frayed and clean stitching on non-traditional textiles. M05CH1N0 JEANS is rebellion through craftsmanship; the House’s heritage use of trompe l'oeil visual effect and a designer vs. industrial approach reinterprets the definition of “jean,” a clothing cornerstone that has broken its way into rock n roll, sports, runway and museum halls of fame.