Established in 2009, ACFC has been known as one of the most successful retailers of mid-tier fashion in Vietnam. After 10 years in operation, ACFC has been managing and distributing 15 international mid-tier fashion brands effectively, outstandingly Nike, Levi’s, etc.

Levi’s was officially available to Vietnamese consumers before 2010. Only when it came to 2016 was Levi’s officially distributed by ACFC. Under the management of ACFC, beside the tremendous increase in sales, it can be said that the development and the popularity of the brand in the community are outstanding achievement of Levi’s up to now.

Inside Levi’s store

Levi’s opened its first flagship store in Vietnam.

Over the past 3 years, with the innovative strategy of raising brand awareness, Levi's has made a spectacular move to become a top brand of Jeans/Denim in Vietnam when comparing to other competitors with strong and long-standing background. The combination of international community campaigns and its own local market standards helped Levi's approach the consumers and convey key messages more widely and deeply, contributing to changing awareness and diversifying Levi's customer data - especially young customers over the past 3 years. The campaigns I Shape My World and Levi's 501 in collaboration with artists who are highly-influential to Vietnamese young communities like Son Tung, Den, Justatee, etc. can be considered as a success for making impression on both fashion lovers and Levi's fans in particular. This has gradually asserted Levi's leading position in Vietnam market.

Thanks to market understanding as well as decisiveness in making smart marketing strategies and anticipating the trend, not only in sales, but also the number of Levi's stores in the chain have doubled. Compared to each year, by the end of 2018 there are 31 stores nationwide. This is a good sign when Levi’s is growing and building the brand position in the subconscious of jeans/denim-lovers in Vietnam market.