Description

A. Purposes of Work

• To assist with the brand guardianship of the mall and related sub-brands.
• Responsible for launching and continuous implementation of the shopping mall, mall events plan and budget.

B. Scope of Work and Reporting Lines

• Work in a shopping centre marketing or the events industry
• An understanding of budgeting, planning, advertising, promotion, community relations, public relations and sponsorship would be advantageous
• Report directly to Branch Director of TTP

C. The Primary Responsibilities:

1. Retailer Communications

• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums.
• Develop understand and communicate relevant retail trends to centre management – areas to include sales and footfall forecasting & reporting and general issue’s
• Develop individual marketing campaigns for retailers as required

2. Online Marketing

• Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives
• Manage and develop the e-newsletters from the website as required
• Incorporate online activities with offline marketing promotions

3. Guest Communications

• Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature
• Management of the Gift Card program and any loyalty card programs that are implemented

4. Consumer PR

• Day to day responsibility for all consumer PR, liaison with PR agency, head office PR and Corporate Comms team as well as other stakeholders

5. Internal Communications

• Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters.

6. Marketing Plan

• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.

7. Marketing Campaigns

• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.
• Budget management of campaigns in line with overall marketing budget
• ROI analysis required on each promotion and fed back to business

8. Research

• Support Branch Director with annual Research plan and requirements

9. B-2-B Relationships

• Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.
• Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiencies and brand guardianship is achieved at all times.

Responsibility

• Degree qualified with 3 years retail, consumer, leisure or hospitality marketing experience
• Commercial acumen
• Understanding of retail marketing in particular the drivers of shopping
• Tertiary qualifications in marketing/business or other appropriate discipline
• Project Management
• Attention to detail
• Good interpersonal skills – team approach
• Ability to work to deadlines and stay calm in pressure environment