Marketing Manager

Tổng quan công việc

  • Công ty: Tràng Tiền Plaza
  • Địa điểm: Hà Nội
  • Phòng ban: Marketing
  • Loại hợp đồng:
  • Thiết bị, công cụ:
  • Kinh nghiệm:
    • Degree qualified with 3 years retail, consumer, leisure or hospitality marketing experience
  • Bằng cấp:
    • Bachelor's degree
  • Hạn nộp hồ sơ: 31 - 12 - 2019

Mô tả

A. Purposes of Work

  • To assist with the brand guardianship of the mall and related sub-brands.
  • Responsible for launching and continuous implementation of the shopping mall, mall events plan and budget.

B. Scope of Work and Reporting Lines

  • Work in a shopping centre marketing or the events industry
  • An understanding of budgeting, planning, advertising, promotion, community relations, public relations and sponsorship would be advantageous
  • Report directly to Branch Director of TTP

C. The Primary Responsibilities:

1. Retailer Communications

  • Co-ordinate retailer newsletters and look for methods to improve communication via other mediums.
  • Develop understand and communicate relevant retail trends to centre management – areas to include sales and footfall forecasting & reporting and general issue’s
  • Develop individual marketing campaigns for retailers as required

2. Online Marketing

  • Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives
  • Manage and develop the e-newsletters from the website as required
  • Incorporate online activities with offline marketing promotions

3. Guest Communications

  • Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature
  • Management of the Gift Card program and any loyalty card programs that are implemented

4. Consumer PR

  • Day to day responsibility for all consumer PR, liaison with PR agency, head office PR and Corporate Comms team as well as other stakeholders

5. Internal Communications

  • Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters.

6. Marketing Plan

  • Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.

7. Marketing Campaigns

  • Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.
  • Budget management of campaigns in line with overall marketing budget
  • ROI analysis required on each promotion and fed back to business

8. Research

  • Support Branch Director with annual Research plan and requirements

9. B-2-B Relationships

  • Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.
  • Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiencies and brand guardianship is achieved at all times.

Trách nhiệm

  • Degree qualified with 3 years retail, consumer, leisure or hospitality marketing experience
  • Commercial acumen
  • Understanding of retail marketing in particular the drivers of shopping
  • Tertiary qualifications in marketing/business or other appropriate discipline
  • Project Management
  • Attention to detail
  • Good interpersonal skills – team approach
  • Ability to work to deadlines and stay calm in pressure environment
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