On April 12, 2024, Domino's Pizza officially sent greetings to the beautiful coastal city of Nha Trang, marking a strong step forward in Domino's Pizza's plan to expand market share in the Central region. The brand is under the management and exploitation of VFBS – a subsidiary of Imex Pan Pacific Group (IPPG).

The first Domino's Pizza Nha Trang store is located on the Ground Floor, Nha Trang Center Shopping Mall, 20 Tran Phu, Loc Tho Ward, Nha Trang City, Khanh Hoa Province, bringing diners more than just hot and crispy pizzas with international quality standards but also many exciting culinary experiences, through a modern, luxurious dining space, with a team of enthusiastic and professionally trained staff, promising to be an ideal destination for tourists and locals.

Jubilantly opening Domino's Pizza store at Nha Trang Center on April 12, 2024.

Widely known as a famous pizza brand from the US, Domino's Pizza has covered Nha Trang with its blue brand color and an official greeting to this potential market, with a series of promotional activities and grand opening. Domino's Pizza made many customers excited when it revealed images of pizza delivery by Flyboard and Jetski on the sea, with the message "Domino's Hello Nha Trang". Previously, the brand also made a strong impression with deliveries by dinghy in the West and double-decker buses in the Ho Chi Minh City, Hanoi City and by cable car in the Central region. Throughout the promotional journey, Domino's Pizza wishes to convey its commitment to being ready to serve customers with each hot and crispy pizza, ensuring quality no matter where or under any circumstances, in accordance with its position of "Expert Delivery" that the brand has strongly affirmed in Vietnam and many other countries around the world.

The impressive debut on the occasion of the opening of Domino's Pizza Nha Trang, at the same time demonstrating the "joining the family" spirit of the world's leading American pizza brand when coming to the beautiful coastal city.

A series of promotional activities took place at famous locations in Nha Trang, attracting the attention of many tourists and local people.

Nha Trang is the second city in Domino's Pizza's network expansion plan in the Central region, after Da Nang with the consecutive opening of two stores in May 2023. In any market it enters, Domino's Pizza strictly adheres to product and service quality standards that have contributed to the brand's global reputation and the trust and love of customers. A large number of customers for the world's No. 1 pizza brand. Diverse product menu using premium ingredients meeting NSF standards - National Sanitation Foundation - Collaborating Center for Food and Drinking Water Safety of the World Health Organization (WHO); The pizza base is made from 100% fresh dough every day, kneaded by hand in true American pizza style; And committed to free home delivery service in just 30 minutes with many attractive promotions every day.

Domino's Pizza serves nearly 10 million customers each year through dine-in, take-out and free delivery with a 30-minute delivery commitment to ensure hot and crispy pizza.

Domino's Pizza, along with Popeyes Kitchen and Burger King, are franchised and managed by VFBS - a member of Imex Pan Pacific Group (IPPG), operating in many areas, mainly in the franchising business internationally. After more than 14 years of establishment and development, VFBS has affirmed its solid position in the Vietnamese fast food market by owning a system of more than 130 distribution stores nationwide, with a commitment to providing Vietnamese diners the quality service that meets the standards of famous global brands, according to the mission inherited from IPPG Group to bring world-class brands, products and services come to Vietnam. Setting the ambition to become the leading culinary service provider in Southeast Asia, enhancing the culinary experience in Vietnam, VFBS aims to reach the milestone of 211 stores by 2026, covering 28 provinces and cities, and promises to launch more world-standard culinary brands.