On January 5th, 2019, IPPG introduced OVS - a popular mid-tier fashion from Italy to Vietnam through ACFC - a mid-tier fashion brand distributor of IPPG. The first store in Vietnam is located in Estella Place Shopping Mall.

Founded in 1972, OVS is the leading value fashion retailer in Italy with a dominant market share in men’s, women’s and kids’ segments, with 8.0% Italian market share and 97 % brand awareness in Italy. OVS is the first Italian fast fashion brand offering everyone, every day, the freedom to dress in Italian style, superior quality, and always at the best possible price.

OVS entered Vietnam through franchising with ACFC, a subsidiary of Imex Pan Pacific Group. ACFC specializes in bringing the world’s most premium and eminent fashion, travel, and sports brands, such as Nike, Tommy Hilfiger, Gap, Calvin Klein, Banana Republic, Mango, Old Navy,…

With more than 1.700 worldwide include 5 stores in Ha Noi and Ho Chi Minh City (3 stores is coming up in Ha Noi and HCMC), OVS benefits from a solid customer base thanks to a wide offer for the whole family covering different lifestyles.

The new byword: colour and more colour for Women’s segment this season. The Spring Summer 2019 collection with a layout in bold. Every note is enhanced in every shade, translated into versatile, pared-back lines that create a woman’s wardrobe of advanced basics. For the SS19 this year, for the metropolitan man, colour plays a leading role. Denim also makes an appearance in a new, trendier guise thanks to innovative materials and washes carefully identified in the spirit of combining past and present.

This season’s new wardrobe for boys is inspired by the world of motors and the mythical 90s. When it’s time for the hot summer sun, the palette heats up too, extending to embrace vibrations. Rainbow effect prints appear on a wide range of fashions for holiday and city wear that’s all about happiness.