On November 15, at the opening ceremony of the focused promotion program 2021 - "Shopping Season 2021," businessman Le Hong Thuy Tien - General Manager of Imex Pan Pacific Group (IPPG) proposed opening a brand-name discount center (Factory Outlet) in Ho Chi Minh City to attract customers, thereby contributing to the development of tourism in Ho Chi Minh City.

A discount branded shopping mall, Factory Outlet, in Ho Chi Minh City, specializing in selling items at 30-70% off all year round, will entice tourists to spend and stay longer, helping to the city's objective of becoming a regional shopping hub. Ms. Thuy Tien described the mall as a year-round location that offers 30-70 percent savings, similar to Factory Outlet discount stores in Milan (Italy) and Paris (France)...

It is generally known that Factory Outlet sites throughout the world commonly attract a significant number of domestic and international tourists to come and shop for an extended period of time, spend more money, and this assists the local economy develop more than tourist destinations that do not have Factory Outlet.

Factory Outlets exclusively sell two- or three-season discounts, perennial inventory, and year-round discounts, which differ from batch and online sales at brick-and-mortar stores in nature.

If permitted, these Factory Outlets will become part of the city's promotion program, providing resonance for the objective of making Ho Chi Minh City an appealing and contemporary Southeast Asian shopping destination. This will also be the place for the introduction of high-quality Vietnamese products in order to attract visitors.

"Opening a discount brand center would only be more convenient when IPPG can expand branded showrooms in the heart of Ho Chi Minh City for the 108 international brands that the company distributes in Vietnam," businessman Thuy Tien shared.