On March 9th 2019, IPPG brought a UK famous shoes brand, FitFlop to Vietnam through ACFC  - a mid-tier fashion brand distributor of IPPG.

Located within a 60m2 store in Estella Place Shopping Mall, FitFlop will offer footwear vary from sandals, sneakers, shoes, boots, loafers, slippers, and mules with a purpose to bring the best comfort yet stylish for Vietnamese people. 

 
FitFlop entered Vietnam through franchising with ACFC, a subsidiary of Imex Pan Pacific Group. ACFC specializes in bringing the world’s most premium and eminent fashion, travel, and sports brands, such as Nike, Tommy Hilfiger, Gap, Calvin Klein, Banana Republic, Mango, Old Navy,…

FitFlop was found in 2007 in London, United Kingdom by Marcia Kilgore, specializes in footwear 
for women and men, but for now, they want to empower more on women’s image and establish a distinctive style for them. Given the slogan is “Made for Living In”, they strive to be an inspiration for the customers whenever they are wearing the footwear, to feel wonderful and important. Collaborating with 2 British biomechanics, Marcia Kilgore has created a triple density Microwobbleboard™ midsole technology to prevent shock and diffuse pressure for the best comfortation for the feet. 

Over 27 million pairs have been sold and located over 50 countries since 2007, the brand is constantly been told by their customers that they make the most comfortable sandals in the world. 

At the grand opening, FitFlop introduced their newest Spring/Summer 2019 Collection with a unique vibrant design inspired from Morocco without missing their most important factor, delivering comfort. The SS2019 Collection consists of vibrant colors such as orange, pink, charcoal,...  Moreover, customers got to have a real experience of being in the streets of London or at the beach, FitFlop wanted to show the message of their newest SS2019 Collection and also giving the customers a memorable experience at the grand opening.