In 2019, Nha Trang - city centre of politics, economy, culture, science and technology and tourism of Khanh Hoa province - was selected as the city of the National Tourism Year. With a long-term strategic vision and a desire to accompany development of this beautiful coastal city, IPPG has initiated and endeavored to operate the Happiness City project.

Happiness City Project by IPPG collaborated with Coca-Cola Vietnam, Nha Trang University will carry practical activities such as: support the community, promote young talents, environmental protection programs, enrich the life quality for local people,…

Enrich life quality, establish a smart, friendly Nha Trang city

With a desire to bring happiness and wealth to every individuals as well as for the community, IPPG always strive for enhancement for Nha Trang to be a smart, green, and friendly for tourists. Improving every day, Nha Trang is making great strides in terms of facilities, thereby attracting significant attention from investors and at the same time amplify the middle and high-class tourism. Happiness City is the corporation between: Khanh Hoa province, IPPG & Coca-Cola Vietnam, promised to improve living standards for people, contribute to the development of Nha Trang - Khanh Hoa into a smart, modern city and become a worthy place to live in Vietnam.

CEO of Coca-Cola Vietnam – Mr. Peeyush Sharma and IPPG Chairman – Mr. Johnathan Hanh Nguyen at the partnership contract signing ceremony

In 2019, Happiness City has started with Challenges Vietnam 2019. It is expected that in 2020, the project will be continued with sports tourism events (such as Challenge Vietnam, Color Me Run), EKOCenter community project, Routes Asia aviation event, seminars & workshops for managers, etc... as regards the mission to bring the image of Nha Trang the coastal city to the world.

EKOCENTER will integrate meaningful community activities and values such as: provide clean water, ability training programs for women, raise local awareness and recycling of waste, promote business model…

University students are what successfully established “Happiness City” and “EKOCENTER”

In addition to businesses, young people, in particular, the students force is the human resource that play an important role in the Happiness City project. Mr. Johnathan Hanh Nguyen suggested Nha Trang University hold a start-up contest, awards are sponsored by IPPG and Coca-Cola. As one of the judges, he stated: “I want 15,000 students of Nha Trang University to strive for the best! We will sponsor for all the awarded start-up projects so that no one will get left behind.”

In response to the question "How will students be involved in the EKOCENTER project?", the representative of Coca-Cola Vietnam answered: “Through the EKOCENTER Community Activity Center, jointly developed by Coca-Cola & IPPG. In the future, students will be supported in education, improved their capacity step by step. Besides, we will organize forums to connect students, develop startup programs, open training and coaching courses to help students to prepare suitable skills for their careers.” "It is the students who will run the project!" – Mr. Phillip Nguyen, Deputy General Director of IPPG said.

IPPG Vice President - Mr Phillip Nguyen presented souvenirs to students who collaborated at Challenge Vietnam 2019, a campaign in Happiness City project

At the meeting, IPPG and Coca-Cola Vietnam Co., Ltd. presented to the Study Encouragement Fund of Nha Trang University with the amount of VND 500,000,000, and VND 200,000,000 supports students under challenging circumstances.

IPPG & Coca-Cola Vietnam always enthusiastically support students under challenging circumstances

From 2019, IPPG and Coca-Cola Vietnam will together effectively manage the business, strengthen relationships, and put into operation the campaigns that improve, enhance the quality of life and protect the environment. Companies with different backgrounds and similar perspectives and visions will open many opportunities to grow and maintain developments of both sides thoroughly, at the same time, form societal values for a more enlightened Vietnam.