On October 25, Nike Vietnam won the Silver Prize in Lead Generation category, honoring the business with an advertising campaign that attracts a good amount of prospective customers that are primed for future engagement and sales at the Vietnam MMA Smarties ™ Awards 2019.

Nike Vietnam won Silver award at Vietnam MMA Smarties™ 2019

The MMA Smarties Awards is the world's only global mobile marketing awards program honoring innovation, creativity, and success. The award program is open to all of those involved in mobile marketing including agencies, marketers, tech providers, media, public relations, brands, advertisers, etc. At Vietnam MMA Smarties 2019, there are more than 300 marketing campaigns submitted at all categories, from international brands like Google, FE Credit, Heineken, Nike, Coca Cola, etc. to well-known local brands like Zalo, Tiki, Sendo, etc. Judges will evaluate specific criteria in scoring the entry’s business impact and provide four separate scores for specific attributes of the work. Scoring will be weighted as follows:

• Strategy – 20%
• Creativity – 20%
• Execution – 20%
• Business Impact – 40%

This year, Nike’s Aim Da Max campaign (ran from April – May 2019) was nominated in two category: Lead Generation / Direct Response / Conversions and Promotion. It is honored to won Silver award under Lead Generation category.

Aim Da Max (#ChơiHếtMình) is a race for sneakerheads to hunt for legendary Nike sneakers through AR at 7 stores in Ho Chi Minh City, Hanoi, Da Nang. Its highlight is Aim Da Max event with many exciting activities such as the launch of the "super sneaker" Nike Air Max 730, organizing the double run, lucky spin, especially AR shoe hunting with discount codes up to 50% in HCMC.

Aim Da Max events attracts a lot of attention. Photo: zing.vn

Attendees receving gifts at event. Photo: zing.vn

More than 25,000 access to campaign mini-site, 3,000 AR game registrations, 4,000 event registrations, 800 code promotion found, 7 Nike sneaker awards, numbers of vouchers and giveaways are such remarkable achievements of Aim Da Max in just one month. Particularly, Nike Vietnam has successful applied AR to revolutionize user experience, when hunters actively discover and collect legendary Nike shoes on their own phone throughout the race.

Attendees actively hunt for legendary Nike shoes through AR. Photo: zing.vn

In Vietnam, Nike is exclusively distributed by ACFC - a subsidiary of Imex Pan Pacific Group (IPPG). Currently, Nike has more than 30 stores in shopping centers in main cities like Ho Chi Minh City, Ha Noi, Hai Phong, Nha Trang, Da Nang.

IPPG is one of the leading multi-industry corporations, an exclusive retailer and distributor of over 100 top-world brands, an investor of luxury shopping malls and an owner of over 1,000 high-end retail stores. Also, IPPG one of the investors of Cam Ranh International Terminal and duty-free stores at major airports all over Vietnam. Every year, IPPG pays 1,950 billion VND to national budget for tax and creates 25,000 jobs.