Description

Role Purpose:

The Copywriter will drive the continuous improvement program, to develop and produce successful content for business fields of IPPG. He/She will be responsible for developing creative ideas and concepts, overview campaigns from ideation to report and deliver compelling content across a range of channels.

JOB DESCRIPTION:

• Initiate, plan and write content for PR articles, landing pages, social media, promotional banners, email campaigns, online advertising, and SEO.
• Research, conceptualize, write, proofread and edit offline and online content
• Write content that achieves strategic goals and increases conversion rates
• Collaborate on the development of content style guides, content and messaging strategies, best practices and processes.
• Use creativity to develop web, marketing and brand materials that position a competitive advantage for the company
• Translate business goals into clear, engaging and actionable content
• Actively monitor industry and competitive trends in the marketplace
• Work with other departments as needed to brainstorm concepts and coordinate content creation and ensure the content strategy is effectively implemented across channels.
• Partner with other writers within the group to leverage and share ideas and make recommendations that apply broadly across multiple channels.
• Ensure copy integrity and quality control
• Ensure online content complies with corporate brand standards, web style guide, legal and compliance.
• Review analytics on an ongoing basis to understand user behavior to manage and shape content and messaging strategies.

Responsibility

• Bachelor degree
• Excellent English skills, both writing and speaking
• Minimum 4 years’ copywriting experience, at least 3 years in writing digital content
• Experience in SEO is plus
• Experience in using CMS tools for both content publication and performance report are plus
• Knowledge of how to tell a story using words, images, or audio, and an understanding of how to create engaging content.
• Strong interpersonal and communication skills.
• Collaborative and has a growth mindset.
• Detail orientation: pay attention to coherence, structure, grammar, punctuation, etc;
• Interested in continuously learning about the latest platforms, technology tools, and marketing solutions.