Senior Copywriter

Job Overview

  • Company: IPPG Co
  • Location: Ho Chi Minh
  • Business group: Marketing
  • Contract type:
  • Function:
  • Experience required:
    • Minimum 4 years’ copywriting experience, at least 3 years in writing digital content
  • Certificate:
    • Bachelor degree
  • Expire date: 18 - 07 - 2019

Description

Role Purpose:

The Copywriter will drive the continuous improvement program, to develop and produce successful content for business fields of IPPG. He/She will be responsible for developing creative ideas and concepts, overview campaigns from ideation to report and deliver compelling content across a range of channels.

JOB DESCRIPTION:

  • Initiate, plan and write content for PR articles, landing pages, social media, promotional banners, email campaigns, online advertising, and SEO.
  • Research, conceptualize, write, proofread and edit offline and online content
  • Write content that achieves strategic goals and increases conversion rates
  • Collaborate on the development of content style guides, content and messaging strategies, best practices and processes.
  • Use creativity to develop web, marketing and brand materials that position a competitive advantage for the company
  • Translate business goals into clear, engaging and actionable content
  • Actively monitor industry and competitive trends in the marketplace
  • Work with other departments as needed to brainstorm concepts and coordinate content creation and ensure the content strategy is effectively implemented across channels.
  • Partner with other writers within the group to leverage and share ideas and make recommendations that apply broadly across multiple channels.
  • Ensure copy integrity and quality control
  • Ensure online content complies with corporate brand standards, web style guide, legal and compliance.
  • Review analytics on an ongoing basis to understand user behavior to manage and shape content and messaging strategies.

Responsibility

  • Bachelor degree
  • Excellent English skills, both writing and speaking
  • Minimum 4 years’ copywriting experience, at least 3 years in writing digital content
  • Experience in SEO is plus
  • Experience in using CMS tools for both content publication and performance report are plus
  • Knowledge of how to tell a story using words, images, or audio, and an understanding of how to create engaging content.
  • Strong interpersonal and communication skills.
  • Collaborative and has a growth mindset.
  • Detail orientation: pay attention to coherence, structure, grammar, punctuation, etc;
  • Interested in continuously learning about the latest platforms, technology tools, and marketing solutions.
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