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Marketing Executive

Job Overview

  • Company: DAFC
  • Location: Ho Chi Minh
  • Business group: Marketing
  • Contract type:
  • Function:
  • Experience required:
    • Strong knowledge of B2B Marketing and Digital Marketing. Solid understanding and practical mindset for applying AI tools (Generative AI, Data AI) to work. Foundational knowledge of—or strong interest in—the Technology, AI, and Robotics markets.
    • 2–3 years of hands-on marketing experience; candidates with B2B marketing experience or marketing for technology/software/education products are preferred.
    • Practical experience using AI to create marketing assets (content/design) or optimize advertising.
    • Excellent prompt engineering skills.
    • Strong professional English (able to read international materials and use global AI tools).
    • Data-driven mindset with strong analytical and decision-making abilities.
    • Effective communication, presentation, and cross-functional teamwork skills.
  • Certificate:
    • Bachelor’s degree or higher in Marketing, Business Administration, Communications, or related fields.
  • Expire date: 30 - 04 - 2026

Description

A. ROLE:

  • Play a key role in planning, executing, and optimizing B2B marketing campaigns for the Humanoid Robot product line.
  • Pioneer the application of Artificial Intelligence (AI) tools across the entire marketing workflow (from content creation and visual design to data analysis) to maximize performance and ROI.

B. DUTIES AND RESPONSIBILITIES:

  • Conduct international market research (countries strong in humanoid robotics) using AI tools to propose suitable B2B marketing strategies for Vietnam.
  • Coordinate with the Product Manager and UBTECH Director to develop communication messages and brand positioning for the Humanoid Robot product line.
  • Measure and evaluate brand awareness metrics in the B2B segment (universities, research institutes, enterprises).
  • Execute lead generation campaigns targeting B2B audiences: higher education, technology sector, and enterprises.
  • Use AI to analyze customer data (data analysis) and make decisions to optimize advertising campaigns to generate the highest-quality leads at optimal cost.
  • Leverage and optimize the internal customer database (CRM) to run automated remarketing/email marketing campaigns.
  • Apply AI in Content & PR: proficiently use ChatGPT, Claude, or other language AI tools to write PR articles, product introduction scripts, website content, and social media content.
  • Apply AI in Visual/Design: use Midjourney, Canva AI, or other AI image-generation tools to design marketing materials, banners, and technology-forward advertising visuals.
  • Plan, execute, and monitor all digital marketing channels: Website, SEO, SEM, Social Media (especially LinkedIn for B2B), Video Marketing.
  • Coordinate the organization of product launch events, seminars/workshops dedicated to B2B customers and technology partners.
  • Work closely with the Sales team to support sales enablement materials and marketing collateral for pitching and live product demos.
  • Connect with associations and forums related to AI, robotics, and technology to enhance brand awareness and expand the customer network.

Responsibility

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