General Manager – Outlet Development
Job Overview
- Company: IPPG Co
- Location: Ho Chi Minh
- Business group: Operation
- Function: Outlet Department
- Experience required:
1. Experience
- Minimum 10 years of experience in retail, commercial real estate, or outlet development.
- Proven senior leadership experience (GM level or equivalent) in Outlet Village or Factory Outlet Center development – mandatory.
- Hands-on experience leading or participating in the Pre-Opening/launch of at least one large-scale outlet or premium retail destination.
- Experience in Asian markets, particularly Southeast Asia, is a strong advantage; knowledge of the Vietnamese market is a plus.
- International candidates (expatriates) with global outlet experience are highly encouraged.
2. Functional Expertise
- Deep understanding of outlet business models: outlet rights, off-price mechanics, brand mix strategy, turnover rent structures, and tenant performance management.
- Strong knowledge of retail development lifecycle from concept to opening: leasing, design coordination, construction interface, and operations setup.
- Ability to build and manage project-level P&L; strong financial acumen including financial modeling, ROI assessment, and investment decision-making.
- Experience working with international luxury and premium brands; strong understanding of negotiation dynamics and operational requirements.
- Proven ability to build systems, standardize processes, and transfer knowledge to local teams.
3. Leadership & Personal Attributes
- Strong cross-functional leadership, capable of aligning Leasing, Marketing, and Operations teams toward a unified objective.
- Excellent presentation and communication skills at C-suite level; confident in engaging with Board members, Owners, and investors.
- Fluent English is required; Vietnamese or additional languages (Korean, Chinese) are an advantage.
- Strategic mindset combined with strong execution capability; thrives in complex, dynamic project environments.
- Cultural adaptability and ability to build trusted relationships with local teams and stakeholders.
- High integrity, transparency, and long-term commitment to project and organizational success.
- Expire date: 31 - 05 - 2026
Description
A. ROLE OVERVIEW
- General Manager – Outlet Development is a senior leadership position responsible for the end-to-end development and commercial operation of Outlet Village projects in Vietnam. During the Pre-Development and Pre-Opening phases, the GM concurrently leads three critical functions: Leasing, Marketing, and Operations—ensuring these areas are built in an integrated manner, on schedule, and in alignment with international outlet standards.
- This role serves as a strategic bridge between the Group’s leadership vision and on-the-ground project execution—translating global outlet expertise into an operating model tailored to the Vietnamese market. The position is instrumental in laying the foundation for a retail format that is unprecedented in Vietnam, with the expectation of transitioning into the GM – Outlet Village role once the project reaches stable operations.
B. KEY RESPONSIBILITIES
1. Strategic Leadership & Development Direction
- Develop and present the Outlet Development Master Plan, including development roadmap, phasing priorities, resource allocation, and overall budget.
- Establish outlet operating standards tailored to the Vietnamese market, leveraging international experience and best practices.
- Advise the Director of Outlet Development and Group Leadership on positioning, business model, and expansion roadmap.
- Chair regular meetings with Owners and the Board; prepare progress reports and strategic recommendations at leadership level.
2. Leasing – Strategy & Brand Mix
- Lead the overall leasing strategy: segment positioning, brand mix structure, discount positioning, and committed occupancy targets by phase.
- Build a market-appropriate Brand Universe based on global outlet experience—balancing anchor brands, premium, and lifestyle segments.
- Support the Head of Leasing in strategic negotiations with key brands; directly engage international brands when required.
- Establish standard outlet lease structures, including turnover rent mechanics, fit-out contributions, exclusivity frameworks, and tenant KPIs.
3. Marketing – Branding & Pre-Opening
- Define the Outlet Village brand strategy: positioning, brand promise, and differentiation versus existing retail formats in Vietnam.
- Lead the overall Pre-Opening marketing plan; ensure brand awareness is built in alignment with leasing and construction progress.
- Approve marketing campaigns, communication budgets, and commercial activation initiatives.
- Leverage IPPG’s brand ecosystem as a unique marketing and co-branding advantage in the market.
4. Operations – Operational Infrastructure Setup
- Develop a comprehensive Operations Framework, including organizational structure, service standards, tenant management processes, and customer experience standards.
- Collaborate with the Design Department and contractors to ensure operational requirements are embedded in design (layout, wayfinding, logistics, security).
- Build Soft Opening and Grand Opening plans: staffing, operational checklists, and contingency scenarios.
- Oversee post-opening operations to ensure consistent delivery of a premium retail environment.
5. Team Management & Organizational Capability
- Directly manage and develop Heads of Leasing, Marketing, and Operations; foster a high-performance, results-driven culture.
- Train and transfer outlet expertise to internal IPPG teams, building sustainable in-house capability independent of expatriates.
- Establish internal reporting systems, KPI tracking, and decision-making processes for the Outlet Department.
- Collaborate with HR on recruitment, performance management, and talent development across the department.
6. Financial Management & Overall Performance
- Take full ownership of the Outlet Department’s P&L during development and Pre-Opening phases.
- Approve OPEX budgets and monitor cost performance against the approved Business Plan.
- Provide regular reports to the Director and Board on project progress, investment performance, and financial forecasts.
- Proactively recommend strategic adjustments in response to market changes or deviations from plan.