Digital Marketing Manager (HCM & Hà Nội)

Tổng quan công việc

  • Công ty: IPPG Co
  • Địa điểm: Hồ Chí Minh, Hà Nội
  • Phòng ban: Marketing
  • Loại hợp đồng:
  • Thiết bị, công cụ:
  • Kinh nghiệm:
    • Excellent English skills, both writing and speaking
    • Minimum 10 years’ Marketing experience, at least 5 years in writing digital marketing manager.
  • Bằng cấp:
    • Bachelor degree
  • Hạn nộp hồ sơ: 30 - 11 - 2020

Mô tả

1. Planning & managing

  • Manage all websites branding and consistency across IPP GROUP
  • Launch of all new websites – From Brief – Design – confirmation and Launch. Work hand in hand with BOD and subsidiaries
  • Social KPIs enforcement to subsidiaries – act as a Consultant building framework/KPIs
  • Manage directly socials plans for: IPPG/ Rex Arcade/ Cam Ranh International Terminal/
  • Work hand in hand with Fashion subsidiaries and Trang Tien plaza and help with their Social strategy/ plans/ and KPIs
  • Monitor all company digital accounts management, report/ask to fix the problem.
  • Suggesting content direction for digital channels -- acting as a consultant
  • CRM – work hand in hand with IT/ and Subsidiaries in order to Manage all databases to segment the customers and use for suitable campaigns of group/brands/subsidiaries. – for NEWSLETTER especially (CRM GLOBAL SYSTEM STILL NEEDS TO BE PUT IN PLACE)

2. Analytics & Insight:

  • Develop the KPI system to measure the success of campaigns and strategies; review results and make recommendations for future learnings 
  • Monitor trends on digital
  • Monitor the activities of main competitors on digital_Yearly Report to be presented to BOD
  • Analyze and evaluate online campaigns and strategies_with subsidiaries if needed – but especially with the channels handled Personally
  • Report on effectiveness of campaigns/channels to Marketing Directing

Trách nhiệm

  • Bachelor degree
  • Excellent English skills, both writing and speaking
  • Minimum 10 years’ Marketing experience, at least 5 years in writing digital marketing manager.
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