Digital Marketing Executive (Digital Advertising, SEO)
Job Overview
- Company: IPPG Co
- Location: Ho Chi Minh
- Business group: Marketing
- Contract type: Full-time
- Function: Marketing
- Experience required:
- Proven experience as Digital Marketing Executive or similar in at least 3 years
- Certificate:
- Bachelor’s degree or diploma in Digital Marketing related field
- Expire date: 29 - 02 - 2020
Description
- Assist Digital Marketing Manager for launching digital campaigns
- Plan, launch and manage optimized online adverts through Google AdWords, GDN, Facebook, Online banner,…
- Manage Social Media posting (Facebook, Instagram, etc)
- Control budget and optimize the effects.
- Measure performance of digital marketing using a variety of Web analytics e.g. Google Analytics, WebTrends etc.
- Develop SEO content, new ideas and campaigns to increase organic traffic for websites.
- Execute SEO strategy for the group’s websites and related internet properties.
- Monitor, track and report on SEO performance and status.
- Understand customer journeys and lead generation activities for attracting prospects/ customers
- Provide creative ideas for content marketing and websites/ landing pages
- Collaborate with designers to improve UIUX
- Acquire insight of online marketing trends and keep strategies upto-date
- Maintain partnerships with media agencies and vendors
- Identify, innovate on and experiment with new ad types, angles and alternate channels.
- Data collection & analyze existing campaigns activities & build reports for marketing campaigns.
- Work with internal team to carry out the digital marketing tasks.
Responsibility
- Bachelor’s degree or diploma in Digital Marketing related field.
- Proven experience as Digital Marketing Executive or similar in at least 3 years
- Experience with B2B, B2C social media, Google Adwords, FaceBook Advertising, email marketing and SEO/SEM
- Good knowledge of web analytics e.g. Google Analytics
- Skills and experience in creative content writing is plus
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Selfmotivated with the ability to work independently and as a team player.
- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
- Ability to work multitasks.
- Good at English, both writing and speaking